Home Decor and Fashion Marimekko
The Marimekko fashion show is sort of a spring tradition In Helsinki. It usually takes place either in late May or early June, and right in the middle of a busy park. There are several shows a day, and it's open to the public (it's the current collection, or what you can find in stores right now). So, I was there last Friday, my camera ready, to bring you a few pictures and my thoughts on what I saw.
Yes, it was a spectacular show. And the clothes had some catwalk appeal, sure. And no, this is not going to be a glowing review.
Don't get me wrong, I love Marimekko . Well, I'm a bit biased, of course, being a Finn… Actually, I think for a Finn to say anything negative about Marimekko is the same as saying anything negative about Ice Hockey or Heavy Metal, i.e. considered a treason of sorts…
But I'm going to risk it by saying that Marimekko is losing its edge, and letting down its customers. And I'm going to tell you why.
What happened to colour?
Marimekko is, after all, known for their quirky patterns and bright colours…
Given that in the past few years Marimekko has had a few very successful collaborations (first with Banana Republic and this year with Target) showcasing some of the iconic prints in vivid colours, you would expect them to dig deeper in their archives and produce something similar. Or at least some colourful accessories (umbrellas, bags etc with some of the retro patterns, maybe? Just a thought…).
But no, black and white dominated the show. So much so that I was beginning to think that Armi Ratia must be turning in her grave…
Of course, there was some colour, too, though not as much as you might expect from this iconic label. Perhaps it's the Nordic women's (and in particular Finnish women's) fear of colour preference for neutral tones and black, who knows.
And the shapes?
I love Marimekko textiles (bed linen, towels) and kitchenware (trays, bowls, plates, glasses), but as far as clothes are concerned, this fashion show had very little to offer. For one, I've always found that while shapeless sack dresses may look pretty on slim, tall models, the average woman would do better with a bit more fitted clothes. Such as for example the eminently more wearable pieces in the Banana Republic and Target collaborations. Or the slightly more fitted, 60's inspired shift dresses Marimekko had a few years back. I know, I should have bought one then…
But judging by what they sent down the catwalk this time, I think Marimekko is letting down its roots (never mind if they call it 'an homage to strong women' such as the company founder Armi Ratia and some of the well-known designers).
Why do I feel this way? Marimekko used to be a brand for every woman. Literally. In my childhood, (late 60's, early 70's) there was hardly a Finnish woman (or a man or a child) who didn't own a piece by Marimekko. The clothes were fun and quirky, but more importantly wearable and accessible. Anyone could wear Marimekko, and there was something for everyone, that was the idea. And now… Well, two friends of mine who also saw the fashion show were quick to say they wouldn't wear any of the outfits we saw. One of them even said some of the outfits reminded her of her mother's nighties from the 60's…
I'm sure I will keep buying Marimekko textiles, kitchenware and accessories but as for clothes…
I tend to prefer clothes that flatter the body I have (yes, I'm curvy, and it's highly unlikely I will suddenly get significantly taller), and clearly there was not much there to help me with this. But, I did buy a pair of really cool Marimekko sunglasses a while back, so maybe there is some hope. Now, if we could juts get a really cool line of accessories in some of the retro prints, please. I'm thinking bags, umbrellas, wellies, raincoats…
Tiina
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Home Decor and Fashion Marimekko
Source: https://www.elegance-revisited.com/marimekko-fashion-show/